Susan is interested in the connection between branding and human vulnerability. Cultural references from our past trigger emotions, memories as we yearn for a new voice to make our mark. Pushing the boundaries of tradition, she combines physical and digital processes, exaggerating the tension between these aesthetics. Taunting nostalgia with the use of pastry tools to produce sculptural, physical paint marks, she then liberated by the digital realm, uses math transformations to sculpt her ideas.
She challenges traditional branding, exploring the instability of images and the volatility of meaning in a culture where even the iconic image of a rose can be reconfigured and given new meaning and context.